Every commercial space needs an acoustic strategy, and every acoustic strategy needs acoustic products that efficiently address their unique needs. Noise is all around us all the time, and has a powerful impact on our activities and behaviors. Without proper acoustics, productivity, health, social behavior, and general quality of life becomes greatly diminished. The onus falls on architects to explain acoustics and the need for acoustic control to clients and emphasize the creation of spaces that are designed with ears in mind. We talked to our team of architects on how they go about explaining acoustics to clients.
One of our architects said that while designing a space they always make sure to share the importance of acoustics along with aesthetics. Since the objective of every business-owner is creating a space that ensures employee productivity and satisfaction, the team of architects make sure that they convey how sound can negatively affect productivity and concentration levels. They make it a point to refer to all the research findings that demonstrate how better acoustics result in higher productivity, which in turn yields higher revenue.
Once you establish acoustics as a case for better business, the job is much easier. You’ll then need to explain to the client how sound travels, and how it will potentially affect their environment and other neighboring areas. Our architects tell us of the importance of conveying the need for acoustics at the primary design stage, and that acoustic solutions bring more than just acoustic comfort, and establish an excellent visual appeal as well.
Yet another important aspect to convey to clients is the fact that every space has its own acoustic challenges and that there are a number of variables responsible for it. A “one size fits all” approach does not work when it comes to acoustics. The acoustics of any space is influenced by its size, shape, activity level, materials, wall, floor and ceiling treatment, as well as machinery and nearby utilities, and a whole host of other factors. After taking everything into account, acoustic solutions are designed and deployed according to an individual room basis.
“Throughout the process, communication and transparency is the key,” says one of our architects. There is a lot of back and forth which goes on throughout the process since you will have to ask a lot of questions and they will respond in myriad ways. A detailed discussion on acoustics in the workplace, budget, design scheme, specifications and more that matches with the brand requirements will be needed with every new project.
To sum it up, each client is as unique as their individual acoustic needs. You must communicate in a way that they understand and take an evidence-based approach to get your point across. Your objective is clear – acoustic design is non-negotiable for any modern workplace.